Today’s market pattern, is constantly changing, only grasp the correct trends, you can truly grasp business opportunities. Recently, bain & company’s annual report released a luxury market. Through this report, we not only understand the luxury goods market, some imperceptible beauty makeup modelling product markets such as the new trend, has also been revealed!
In the luxury goods market, the obvious trend continues. Such as the Asian market for a record low, especially mainland China, Hong Kong and Macao’s performance is so poor. Although Chinese consumers, with 31% of the proportion is still become the main force of the global luxury goods consumption, but strong shopping desire not in domestic large shopping mall. Wholesalers still occupied the main channels of individual market for luxury goods, retail market share is growing, electricity share of the channels in 2015 grew by 7%, compared to 2012 has more than doubled.
In beauty makeup modelling such as products in the market, some have not been too much talk about the new trend in the past, is constant. Such as high-end beauty makeup brand, high-grade perfume and male shopping needs. If you are a beauty industry investors or brand, only know they will give you to provide some new instructions on commercial layout.
A new trend: high-end beauty makeup brand
Beauty makeup brand in Europe and America in recent years, more and more attention to the Asian market trends, from the snail mask to cushion the CC cream, and then to mist side lip gloss, represented by China, Japan and South Korea in the east Asian market for south Korean beauty makeup products were very high, the south Korean beauty makeup on price and effect was cheered and “sell”.
In view of this situation, estee lauder has finally out of the first step, the end of the previous wait-and-see status. Recently, elegant shi landai group announced acquisition of South Korea Have & Be co., LTD., a stake in, the transaction will Be completed in December, acquisition opportunities will also appear in estee lauder open results in the future.
Have&Be owns medical skin care brand Dr. Jart + and men’s skin care brand DTRT two brands. Which Dr. Jart + has a wide range of users in the millennial generation, had lifted the BB cream agitation, and sephora stores in the United States in 2012, and the BB cream is Dr. Jart + break into the American market, the main products has been developing as a selling point to South Korea dermatologist authority doctor, products emphasize to the medical level of skin repair, especially attaches great importance to the effect of whitening and wrinkle repair.
Estee lauder hopes that south Korean brands to close to Asian skin care technology, also can alleviate the weakness of the current situation in Asia. From the perspective of the data of August, estee lauder cosmetics sales overall showed a trend of decline, including South Korea and Hong Kong around the most obvious.
In such circumstances, estee lauder won’t be the only under the Europe and the United States to protect skin brand this move.
New trend in two: high-grade perfume
Bain report shows that the independent brand and manual in the perfume market performance is good, consumers more personalized taste than ever before.
The perfume consumer is undergoing significant changes, star of perfume market leading role gradually disappear, popular scent is no longer popular. Now, Taylor Swift and Justin Bieber still can have the perfume, Elizabeth arden masses of high-end cosmetics brand perfume business such as widespread defeat.
To win, the opinions of the NPD group, beauty makeup market analyst Karen Grant is repositioning young customers. This means that the perfume from the scent, pricing and on the outer packing should be changed.
Designer brands and niche scent of perfume brand better, European consumers still love Chanel and Dior. While such as estee lauder brand need to transit through investment, such as the Tom Ford perfume line management, and acquired once only belong to the niche market of high-end brand Le Labo and Frederic Malle, Grant think this move will eventually work.
Positioning young people also need to packaging to small, to adapt to their spending power. Therefore, those who have the personality, prices are low and love the travel pack perfume brand will be the winner in the future.
Three new trends: male shopping needs
Men’s clothing market is also expanding, but not all categories are easy to sell. Casual wear keep the proportion of single digit growth, slower, suits the market was hit. If you have any money now, the best into the coat, tannin and cashmere clothing production, grandiose maomao and fur products is also good.
Male consumers care of appearance also spread to the whole market. Google recently launched its own observation of the beauty makeup the market found that men than women pay more attention to hair, and in 2015 was the first time in the trend of turning point.
“How about holding a man’s Bob?” Become a Google search words. Heat of this kind of problem, in Google’s search engine has already surpassed the women concerned about the problem such as hair, braid, reveals that the male hairdressing market had a good time.
At the same time, men’s hair care market potential is tremendous, but the brand owners seem to also have no reaction to come over, because the current men’s hair care products advertising is only 1%, the market needs to be a pioneer.
