•Enterprise prospect: creating a first-class enterprise leading in China’s cosmetic machinery industry
•Enterprise goal: innovative technology, excellent service, seeking perfection
•Enterprise principle: quality first, winning reputation in the world
•Enterprise spirit: sincerity, dedication, development, innovation and harmony
•Enterprise concept: benevolence to the world, keeping exploring
•Marketing concept: mutual trust and win-win, serving customers
•Service concept: SinaEkato is always with you, sincere service lasts forever
•Talent concept: valuing knowledge, introducing the talented only
•Development concept: following development principle, adjusting strategies properly, removing bottlenecks, seeking development opportunities
•Quality policy: scientific management, customers centered; continuous improvement, Take quality as life.